Challenge the team, and they will deliver

BACKGROUND

To measure the overall satisfaction of our stakeholders, the Creative & Production Services team partnered with Cella Consulting to conduct a PartnerPulse survey. While the results were disappointing, this feedback gave us a deeper understanding of where we needed to improve.

CHALLENGE

In preparing to share this data with the team, it was critical to shape this feedback as a creative problem, something that better aligns the quality of the work to the people who get it done every day. But change is hard — even harder when it is thrust upon you. How do we get the team to initiate the changes needed to change these scores? The approach: challenge them to define the change they believe will move the needle. 

SOLUTION

The data and the creative challenge were presented and the team was enlisted to brainstorm — individually or in groups — their ideas for changes to improve our scores in the next Partner Pulse survey. Ideas were presented, and the team voted on which to pursue. The winner: 7Cs for Showing Up Differently. 

 

RESULTS

Not only was the resulting card deck beautifully written and designed, the team now had a shared language for supporting each other, themes for team-building efforts, and scores did improve! This proved to be more than just a professional development effort. It bonded this team, brought them together, and gave them yet another reason to celebrate great work. 

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CREDITS

Design Tammy Park, Cynthia Hopkins

Copywriting: Melissa Renzi, Anastasia Savvina 

Creative Direction: Tom Devine, Maggie Soldano