Inspiring brand loyalty through the power of joy

BACKGROUND

Kaiser Permanente creates a printed calendar each year for promotion, brand recognition, and in-facility use. Created with different themes each year, the calendar is a natural extension of its Total Health message promoting activity, heathy eating, and overall well-being, promoting activity, heal. 

 

CHALLENGE

The theme for this year's calendar is centered around making the year "ridiculously amazing"— bringing a new level of joy and exuberance that is only truly attainable when health and well-being are a central priority.

 

SOLUTION

This year's calendar is all about amplifying authentic moments throughout the year. Pairing phrases like unabashedly energetic, blissfully beautiful, and delightfully adventurous with captivating imagery and hand-drawn typography captures the essence of the brief. It evokes an aspirational tone designed to motivate audiences to prioritize both their physical health and their overall sense of well-being. Beautiful and functional, this calendar was a welcome addition to walls in cubicles, medical facilities, and member's homes in every KP service area. 

 

RESULTS

The newly designed Kaiser Permanente annual calendar was received with great enthusiasm. Customers and staff alike appreciated the beauty and contemporary feel of the calendar. It served as a powerful tool for promotion, reinforcing the Kaiser Permanente brand and providing valuable information to clients and staff throughout the year.

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CREDITS

Design and Illustration: John Nosek

Copywriting: Anastasia Savvina

Creative Direction: Maggie Soldano